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10:38AM: “Next up: iMovie. This is really interesting. Let me tell you the story. One of our video engineers went to the Cayman Islands, shot a lot of underwater HD, wanted to make a video for his buddies in half an hour. We found out couldn’t do it. Engineer got out Final Cut Pro. Couldn’t do it. Couldn’t do great movie in 30 minutes. So he created an app that could do it. We were so blown away that we decided to use it. We’re still calling it iMovie, but we’re giving a new icon so we can show it’s a whole new app. One library for all your video.”

10:42AM: “Got one library for all video you’ve shot. Can scroll through it all just like your photos. Can rediscover and enjoy all your video as well as make movies more quickly. Takes video from any source. HDV, still cameras that do video, brand new AVCHD camcorders. This new Panasonic one is the best. Records hour of super high quality video on 8GB flash card. Skim to preview, doing for photo, why not for video? Can skim through it in faster than real time. Completely — it’s a far superior way to find stuff in your video library. Allows for super fast movie creation. Select video like you select text. Build a movie almost instantly. Add polish quickly, add music, sound effects, can drag photos, great titles, great transitions. All sorts of effects. Can view and share almost anywhere. This is the real key. You can go to share menu, make version for iTunes. Watch on computer, iPod, iPhone, Apple TV. Put on .Mac Web Gallery.”

10:43AM: “You can decide to have encoded in multiple resolutions. Large resolution is higher res than DVD. No more sending DVDs to friends and grandma. They’re going to see in higher res than DVD. You may want to send to the world. Can send to YouTube, will encode and upload it for you. Some great features.” Demo time!

10:45AM: [Someone’s phone rings, Jobs tells them that “You might want to answer that.”]

10:48AM: He’s putting together some snowboarding clips. “And of course, don’t have to settle for two second clips, can make these clips longer. ” Steve is making a video on the fly. Adding a soundtrack, Red Hot Chili Peppers song. Now we’re watching the movie full-screen.

10:51AM: Lots of applause. “We’re slinging around HD video we’ve taken. You can imagine making a movie in 20 minutes. It’s very well thought through. Can share it, pick resolutions that I want. One of things I want to show you is .Mac Web Gallery. put a few movies on there. You can see, it’s higher res than a DVD, anyone can see this. This is the movie our video engineer made. You can make it in 20 minutes and put it on the web. This is a much better and much faster way to do it. There’s a mobile resolution for watching on your iPhone. If you want, people can download to their own computer as well.”

10:52AM: Pretty neat, huh? Somebody asked me, you guys are so far ahead of everyone else, why are you obsoleting your own products? I’s because we really care about this stuff. To be able to put movies and libraries out there for everyone to enjoy, it’s just great. We think more wonderful movies will be made and shared.”

10:55AM: “So now I’d like to talk about iWeb. Enhanced version of iWeb, make even better websites. Live web widgets. Add GoogleMaps, we’ve made it so you can put it right in. You can add any web snippet, paste it into your website. Live web widgets. Another thing you can add is Google AdSense. Register with Google, type in registration, decide what format, Google will put ads in there that are appropriate. Media index page. A lot of us have sites with photos on them, we’d like index page. We’ve added that, you can create index page, add your content in. Page with all the photos. Taking up just one position in the navigation. Put pointers to .Mac page as well. Personal domain support. If you have a personal domain, that’s now supported. Themes, you can change theme now if you like. We’ve shipped some great themes. This is iWeb in iLife ‘08″

10:55AM: “iDVD. There are some people who still want to make DVDs, we’re adding pro encoding, new themes. Really high production values. We’re making it even better with iDVD and iLife ‘08″

11:01AM: “iLife ships free with all new Macs, starting today. That’s iLife. We talked also about .Mac. Series of great services, now we’re adding Web Gallery. Also, offering 1GB of storage. That might be a little small. Offering all subscribers 10GB of storage. .Mac $99.95, one year subscription.”

11:09AM: “We’ve got Keynote and Pages, but when you think of productivity, think of third app: Numbers, a spreadsheet for the rest of us. Done in the style of Keynote and Pages. We’ve got intelligent tables. Readable formulas. Checkboxes and sliders. Sort and filter, pick column and just sort. Simple stuff. Flexible canvas. Want to change formatting of one part without screwing up the other part. Numbers lets you have multiple formats on single page. Move things around. Charts, images, and text labels. Can make gorgeous looking spreadsheets very quickly. Interactive printing, if I want to print, can scale easily to fit everything on one sheet, or move things around to put on different pages. Customizable templates, use what we supply or create your own. And of course, import and export all Excel documents.” Demo time!

11:12AM: Steve’s demoing different features, showing charts adjusting in real-time, readable formulars, showing how easy it is to change templates. “Numbers completes our productivity suite. iWork ‘08 is $79, available today.”

11:13AM: “We’ve got iLife ‘08, .Mac, iWork ‘08, all work with Tiger, all will work with Leopard when we introduce it later this year. This is what we’ve got for you this morning. We can do something we don’t normally do because of this more intimate setting: Q&A.”

11:13AM: He invites Tim Cook, Apple COO and Phil Schiller, EVP Product Marketing up on stage.

11:14AM: “How well will you market this ecosystem to consumers, and show how seamlessly all this stuff works together?”

Steve: “We’ve got a phenomenal customer base, they show their friends and their friends get jealous.”

“Why are you not participating in Intel Inside program and not putting stickers on your Macs?”

Steve: “What can I say? We like our own stickers better. Don’t get me wrong, we love Intel, combined with our OS, we’ve really tuned them well together. Everyone knows we use Intel processors, we’d rather tell them about the product inside the box.”

Phil: “Too much stuff on PC box, stickers on laptop, trialware, You don’t have to peel stuff off.”

“How thin are the iMacs?”

Steve: “Really thin. You’ll get your hands on it in a minute, but they’re appreciably thinner.”

“Two thirds of your products on mobile side, where do things go on the Mac side.”

Steve: “Desktops still an important part. Don’t require miniaturization of notebook, can offer bigger keyboards, screens, lower cost. Some consumers will want to own both. We think iMac has bright future ahead of it.”

“Didn’t mention Mac mini today, how is it doing?”

Tim: “We’re refreshing the Mac mini today.”

“Mentioned AdSense, what’s the relationship between Apple and Google?”

Steve: “We are working closer with Google, they offer back end services we want to tie into our offerings. Google likes our products, too.”

11:20AM: “Looking at what you’ve done with the iPhone, there’s volatility in the stock. How satisfied that the product is on track?”

Steve: “We think the iPhone is a pretty strong success, we think most of the world sees it that way too. We’re really happy with how it’s going.”

“How is Apple TV today? How does it fit into Mac?”

Steve: “We’re here to talk about Mac, we’ll have some news for the Apple TV soon, but nothing to talk about today.”

“What about AMD chips?”

Steve: “We use Intel chips”

“What about the iMac in business?”

Tim: “We’re seeing a lot of growth in business use. Mac is growing and a lot of that is business.”

Steve: “A lot of other apps that run on the Mac, MSFT Office. But don’t discount that more and more of business is communication, so lots of people have to sell internally, and they’re excited about the tools we’re offering. We see the iMac having some traction in business.”

“With someone editing movies and going to publish, why not support HD uploads?”

Steve: “We do. Turns out that HD camcorders don’t have sensors that are full HD, so they produce images that are slightly lower than HD, but are still stellar. We use that res, which is close, but not quite HD. Best you can do under $10k” Uh, that’s not quite right, is it?

11:25AM: “Introduced multitouch on iPhone, what about for the Mac?”

Steve: “Makes sense for the iPhone, not sure it makes sense in the Mac. Classify that as a research project.”

11:30AM: Last question: “There has been a suggestion that Apple appeals to smaller elite than mass customer base. Is it your goal to overtake PC in marketshare?”

Steve: “Goal is to make the best PC in the world, and make something we can recommend to family in friends. There is some stuff in our industry we wouldn’t be proud to ship. We can’t ship junk. Thresholds we just can’t cross. But we want to make the best personal computers in the industry. Our products are usually not premium priced. Price our competitors’ computers, and add in all the extras, we’re competitive. We don’t offer stripped down products. We compare favorably. Thank you very much for coming today.”

That’s it!

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Apple’s new iMac

Published in August 8th, 2007
Posted by admin in Gadget
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>digg_url = ‘http://www.engadget.com/2007/08/07/apples-new-imac/’; src=”http://digg.com/api/diggthis.js”> Who could’ve seen this one coming? Apple this morning with brand new iMacs. Built from aluminum and glass, the new all-in-one desktops feature a complete, slimmer redesign and will come in two sizes: 20-inch and 24-inch. There’s the usual compliment of ports like USB 2.0, Firewire 400 / 800, a slot loading SuperDrive, iSight camera and so forth. The new look features a glossy display to match the majority of Apple’s consumer lineup, and are indeed coming along for the ride — in an extended wired version as well as a mini wire free model, running the Bluetooth 2.0 spec. Under the hood Apple has up to a 2.8GHz Core 2 Extreme processor, ATI Radeon HD 2600 Pro graphics, up to 1TB of storage, 802.11n and Bluetooth 2.0, with 8x SuperDrives and 1GB of RAM standard across the board. Prices start at $1,199 for the 20-inch, $1,499 for a processor and graphics bump, $1,799 for the 24-incher and $2,299 for Core 2 Extreme. The full rundown of Apple’s stock models is after the break.

Update: Corrected the 2.8GHz Core 2 Extreme spec, and added a fourth configuration to the rundown.

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Developing Live Gadgets with IE7

Published in August 8th, 2007
Posted by admin in Gadget
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Developing Live Gadgets with IE7

Those of you who have downloaded IE7 Beta or Beta 2 knows that IE7 actually makes life more difficult for you as a Gadget developer. This is because previous builds of IE7 has very strict cross-domain XMLHttpRequest restrictions, so you will not be able to run your Gadget while hosting it on localhost. That’s actually one of the reasons why I ended up uninstalling IE7 on my developer box.

Here is the good news: I have spoken with the IE team recently, and they have confirmed that the cross-domain XMLHttpRequest restriction model has been reverted to the same model as IE6 since they shipped the last public Beta. So Gadget developers will be able to continue to debug and test their Gadgets while having it hosted locally. I think this is really good news for Gadget developers and I am excited to share this news with you!

 

Thanks!
James Lau

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Use GIF over PNG in your Gadgets

Published in August 8th, 2007
Posted by admin in Gadget
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Use GIF over PNG in your Gadgets

I posted on the Live Gadget forum a couple of days ago about Using transparent GIF over transparent PNG (see post here). I thought I would publicize it a little more on this blog.

We have recently released a workaround for a bug in IE6 where image filters for PNG can cause a hang on the Live.com site. This IE bug is already fixed in IE7, but we still needed to workaround it to make sure the site works properly for IE6.

To understand the problem, here is an explanation from the IE team (thanks Peter Gurevich!):

Our workaround is to stop applying transparent image filters to PNG. As a result, your transparent PNG will not look as great as it used to. I would encourage you to change to using transparent GIF moving forward.

Sorry for the inconvenience - the SDK will be updated with this new info in our next release.

Thanks!
James Lau

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Windows Vista Sideshow

Published in August 8th, 2007
Posted by admin in Gadget
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Windows Vista Sideshow

Charles posted “Scoble recently caught up with Sriram Viji, Program Manager, and Dan Polivy, Software Developer, on the Windows Vista Sideshow team. What’s Windows Vista Sideshow? Watch and find out. “

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