Time Warner said Tuesday it was on the “right track” at AOL and other units. (Daniel Acker/Bloomberg News)
NEW YORK: Time Warner said Wednesday that second-quarter profit had gained 5.2 percent on higher cable revenue, but shares dipped after sales at the AOL Internet unit plunged 38 percent.
AOL reported its worst sales drop since adopting a strategy last year to replace paid subscribers with free e-mail messages and advertising. Revenue from divisions that include the Warner Bros. studios and the HBO cable network also declined.
“The revenues disappointed for all divisions except cable,” said David Joyce, an analyst at Miller Tabak & Co. in New York. He has a “buy” rating on the shares and doesn't own any. “AOL needs to do even better in ad revenue growth,” he said.
Time Warner, the world's largest media company, said net income had risen to $1.07 billion, or 28 cents a share, from $1 billion, or 24 cents, a year earlier. Sales rose 6 percent to $11 billion. The company announced a $5 billion stock buyback.
Shares were down 53 cents, or 2,8 percent , at $18.73 in New York after falling by as much as 4.8 percent earlier Wednesday. They had dropped 12 percent this year through Tuesday.
The company also said it was not focused on seeking “creative structural alternatives” for AOL and was confident of its current strategy.
“We are on the right track,” said Richard Parsons, the chief executive of Time Warner, responding to a question on the future of AOL and other units. “The focus is on executing that strategy, not on looking for what some people may think of as creative structural alternatives.”
There has been speculation that Time Warner would eventually spin off part or all of its Internet unit, which it has denied in the past.
AOL said last week that it had agreed to buy closely held Tacoda for technology to place Internet ads based on consumers' online behavior. Tacoda will track how users view AOL and its partner Web sites to come up with more targeted ads tied to those preferences. The $275 million acquisition is the third this year aimed at boosting AOL's advertising to make up for declining revenue from Web access service.
Parsons has grappled with declining revenue at AOL, six years after the Internet business bought Time Warner in a transaction that led to record losses in 2002. Parsons, who has said he will decide by the end of the year whether the AOL free strategy is working, said last month it would take two more quarters for AOL to turn around.
Cable sales jumped 59 percent after Time Warner bought assets from Adelphia Communications last year to add customers in Los Angeles and Dallas.
AOL's sales fell to $1.3 billion after the unit's Internet access service lost 1.1 million subscribers in the quarter.
Excluding some charges and gains, earnings were 22 cents a share, exceeding a 20-cent average of 18 analyst estimates compiled by Bloomberg. Online ad sales gained 16 percent.
To counter declining Internet-access subscribers, AOL started offering e-mail and other services for free last year to lure users and advertisers. Parsons, 59, hired an NBC veteran, Randy Falco, as chief executive of AOL in November to carry out the free-service strategy. The division, based in Dulles, Virginia, has since upgraded products such as its instant messaging service.
“This is the first weak quarter they have had since they initiated the free ad-based strategy,” said Justin Sumner, an analyst at Sentinel Asset Management in Montpelier, Vermont, which owns more than one million shares of Time Warner. “It will be interesting to see if this recent acquisition, Tacoda, can get integrated or if they will have to consider something more dramatic such as a spin-out or sale of the business.”



