LONDON: Liberty Global, a U.S. owner of cable television systems, said Monday that it was considering a bid for Virgin Media, one of the biggest pay-TV companies in Britain.
“We see it as our duty to evaluate all opportunities in broadband cable, including this one,” Bert Holtkamp, a spokesman in Europe for the company, said.
Liberty Global, based in Englewood, Colorado, and owner of the UPC broadband and TV service in Europe, is the second potential bidder and the first cable company to express an interest in Virgin Media.
Virgin Media put itself up for sale this month, saying that its bankers, Goldman Sachs, were evaluating an offer that had been received and would carry out a wider review of options.
“Liberty has a substantial expertise in running cable businesses and that would be important for Virgin Media,” said Chris Wynn, an analyst at Informa Telecoms, a research company in London. “It's a very strong asset and this shows it's not the case where it will just be private equity players now.”
Virgin Media has declined to name the initial bidder, but two people with direct knowledge of the talks said July 2 that Carlyle Group had approached Virgin Media about a possible $10.8 billion bid.
Shares of Virgin Media, traded on the Nasdaq Stock Market, rose more than 3 percent following Liberty's announcement to trade around $25.50 in New York, giving the company a market value of about $8.24 billion.
In May, Virgin Media posted its seventh straight quarterly loss as subscribers defected to its larger competitor, British Sky Broadcasting. Virgin Media is involved in two disputes with BSkyB.
BSkyB bought an 18 percent stake last year in the British broadcaster ITV, blocking a bid attempt by Virgin Media. Richard Branson, a large shareholder in Virgin Media, said that BSkyB's media influence was “verging on dangerous” and that its chairman, Rupert Murdoch, was a “threat to democracy.”
In March, some BSkyB channels were dropped from Virgin Media's system after the two companies failed to agree on terms to extend their deal.
Virgin Media a month later sued BSkyB, saying it took advantage of its dominance in the media.
“In the past, we have not shown that much interest in the U.K. because of Sky's dominant role,” Holtkamp said. Liberty, a “consolidator in cable,” looks at all such assets, he said.
Liberty Global's interest was reported earlier by The Financial Times and The Wall Street Journal. Georgina Briscoe, a spokeswoman for Virgin Media in London, declined to comment.
Virgin Media's revenue reached £3.6 billion, or $7.3 billion, last year.
In Europe, Liberty Global already owns Cablecom in Switzerland, Telenet in Belgium, and Chellomedia, which owns 22 TV channels.
In the United States, it owns interests in QVC and Starz Entertainment.



